What is DNS?
The Domain Name System is a hierarchical and decentralized naming system for computers, services, or other resources connected to the Internet or a private network. It associates various information with domain names assigned to each of the participating entities.
How does DNS work?
The process of DNS resolution involves converting a hostname (such as www.example.com) into a computer-friendly IP address (such as 192.168.1.1). An IP address is given to each device on the Internet, and that address is necessary to find the appropriate Internet device – like a street address is used to find a particular home. When a user wants to load a webpage, a translation must occur between what a user types into their web browser (example.com) and the machine-friendly address necessary to locate the example.com webpage.
Get Specific
In order to understand the process behind the DNS resolution, it’s important to learn about the different hardware components a DNS query must pass between. For the web browser, the DNS lookup occurs “ behind the scenes” and requires no interaction from the user’s computer apart from the initial request.
The domain name system (DNS) connects URLs with their IP address. With DNS, it’s possible to type words instead of a string of numbers into a browser, allowing people to search for websites and send emails using familiar names. When you search for a domain name in a browser, it sends a query over the internet to match the domain with its corresponding IP. Once located, it uses the IP to retrieve the website’s content. Most impressively, this whole process takes just milliseconds.
Think about what the user is going to type
Matt Cutts
What Is Digital Marketing?
What is Digital Marketing?
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Digital Marketing Assets
Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:
Your website
Branded assets (logos, icons, acronyms, etc)
Video content (video ads, product demos, etc)
Images (infographics, product shots, company photos, etc)
Written content (blog posts, eBooks, product descriptions, testimonials, etc)
Online products or tools (SaaS, calculators, interactive content, etc)
Reviews
Social media pages
The use of the internet and other media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, internet marketing, e-marketing and web marketing and these alternative terms have varied through time…as this plot from 2014 to 2020 from Google Trends shows.
You can see that digital marketing is the term most frequently used today, as we can see from these definitions, so that is the term we focus on.
Do definitions matter? We think they do, since particularly within an organization or between a business and its clients we need clarity to support the goals and activities that support Digital Transformation.
Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.
Jimmy Wales
